P.D. CREATIVE

P.D. CREATIVE

PRESTON

PRESTON

DAWSON

DAWSON

NICE TO

MEET YOU

PRESTON

DAWSON

PRESTON

DAWSON

PRESTON

DAWSON

PRESTON

DAWSON

CREATIVE

01

DEVELOP

CREATIVE DIRECTOR

Our design services fuse creativity with functionality, crafting visually stunning solutions that resonate with your audience. From web and mobile design to print materials and packaging, we ensure your brand stands out with elegance, clarity, and a unique visual identity.

With over 20 years of experience in creative direction, I have honed my ability to take brands and projects from ideation to execution seamlessly. Creative direction is not just my profession; it’s my number one passion, driving me to push boundaries, innovate, and deliver work that resonates. My expertise spans a broad spectrum of creative elements, from concept development to design, manufacturing, visual storytelling, copywriting, music integration, and more.

Through my work with Cubist Creative Studios, I have led the charge in crafting compelling narratives and visuals for clients across diverse industries. WhetheR it’s CONCEPTUALIZING NEW BRAND FROM SCRATCH SUCH AS PRIVATE PARTY FOR ONE, OR producing dynamic marketing content that drives revenue, as seen in my work with TAG Motorsports and Mayvenn Beauty, or creating polished, story-driven productions for Uninterrupted and Little Dot Studios, I thrive on bringing ideas to life with precision and creativity.

My work often involves taking a vision and transforming it into a fully realized campaign or product. This includes overseeing every detail of a project, whether it’s casting, set design, brand voice, Music Production, Directing and producting or final post-production touches. My ability to balance high-level strategy with hands-on execution ensures that every project I lead is not only innovative but also highly effective and tailored to the client's goals.

Whether building a bold new brand or breathing fresh energy into established businesses, I thrive on delivering creative solutions that elevate and inspire. Let’s turn your ideas into something extraordinary.

With over 20 years of experience in creative direction, I have honed my ability to take brands and projects from ideation to execution seamlessly. Creative direction is not just my profession; it’s my number one passion, driving me to push boundaries, innovate, and deliver work that resonates. My expertise spans a broad spectrum of creative elements, from concept development to design, manufacturing, visual storytelling, copywriting, music integration, and more.

Through my work with Cubist Creative Studios, I have led the charge in crafting compelling narratives and visuals for clients across diverse industries. WhetheR it’s CONCEPTUALIZING NEW BRAND FROM SCRATCH SUCH AS PRIVATE PARTY FOR ONE, OR producing dynamic marketing content that drives revenue, as seen in my work with TAG Motorsports and Mayvenn Beauty, or creating polished, story-driven productions for Uninterrupted and Little Dot Studios, I thrive on bringing ideas to life with precision and creativity.

My work often involves taking a vision and transforming it into a fully realized campaign or product. This includes overseeing every detail of a project, whether it’s casting, set design, brand voice, Music Production, Directing and producting or final post-production touches. My ability to balance high-level strategy with hands-on execution ensures that every project I lead is not only innovative but also highly effective and tailored to the client's goals.

Whether building a bold new brand or breathing fresh energy into established businesses, I thrive on delivering creative solutions that elevate and inspire. Let’s turn your ideas into something extraordinary.

02

IDEATE & EXECUTE

CREATIVE PRODUCER

We build strong brand identities that capture the essence of your business. Through thoughtfully crafted logos, color schemes, typography, and visual language, we create a cohesive and memorable brand presence that leaves a lasting impact, ensuring consistency across all touchpoints.

Creative producing bridges the gap between vision and reality, and it’s where I excel. Unlike creative direction, which involves steering the overall creative strategy, my role as a creative producer is about taking a brand’s or client’s concept and turning it into a fully realized product, campaign, or experience.

From initial brainstorming to final delivery, I ensure every element—casting, location scouting, production management, editing, and post-production—is seamlessly executed. Whether it’s a bold marketing campaign, an engaging video series, or a polished editorial photoshoot, I handle the intricate details that bring ideas to life while staying true to the client’s vision.

Every project is a collaboration, and as a creative producer, I thrive on working closely with clients to ensure their concepts are not only realized but elevated. From ideation to the finishing touches, I’m there every step of the way to make creativity tangible.

Creative producing bridges the gap between vision and reality, and it’s where I excel. Unlike creative direction, which involves steering the overall creative strategy, my role as a creative producer is about taking a brand’s or client’s concept and turning it into a fully realized product, campaign, or experience.

From initial brainstorming to final delivery, I ensure every element—casting, location scouting, production management, editing, and post-production—is seamlessly executed. Whether it’s a bold marketing campaign, an engaging video series, or a polished editorial photoshoot, I handle the intricate details that bring ideas to life while staying true to the client’s vision.

Every project is a collaboration, and as a creative producer, I thrive on working closely with clients to ensure their concepts are not only realized but elevated. From ideation to the finishing touches, I’m there every step of the way to make creativity tangible.

03

ORCHESTRATE

EDITOR

Our motion services bring your brand to life with engaging animations and videos. We create dynamic content that captivates and communicates your message effectively. From promotional videos to social media animations, our work enhances your brand's visual storytelling and audience engagement.

Editing is where stories come to life—it’s the process of crafting raw footage, audio, and imagery into a compelling narrative that resonates. With a diverse portfolio spanning documentaries, podcasts, and social media content, I have honed my ability to shape stories that connect with audiences on every platform.

I bring a storyteller’s approach through my creative producing and directing experience to editing. working closely with producers and creators to understand their vision and ensure it shines through in the final product. From documentaries streaming on NBC Peacock to narrative and talk podcasts featured on iHeartRadio, I’ve demonstrated the ability to adapt to different formats and styles, always prioritizing the story. Whether it’s a 15-second social media ad or a feature-length documentary, I know how to create pacing, emotion, and impact through my edits.

My technical expertise spans video, audio, and photo editing, allowing me to craft cohesive narratives across multimedia platforms. Whether layering sound design to build atmosphere, perfecting transitions for visual flow, or ensuring each frame enhances the story, I approach every project with precision and creativity.

Some highlights of my editing work include:

  • Story-producing and editing Get’s It, a conversational NFL documentary on NBC Peacock, blending interviews and game footage into a seamless narrative.

  • Editing and mixing narrative and talk podcasts featured on iHeartRadio, where timing and tone are critical to engaging storytelling.

  • Crafting hundreds of social media ads for brands like Mayvenn Beauty, optimizing for platforms and generating significant viewer engagement and revenue.

Editing is where the magic happens, and I take pride in bringing stories to life, creating experiences that captivate and inspire audiences across mediums.

Editing is where stories come to life—it’s the process of crafting raw footage, audio, and imagery into a compelling narrative that resonates. With a diverse portfolio spanning documentaries, podcasts, and social media content, I have honed my ability to shape stories that connect with audiences on every platform.

I bring a storyteller’s approach through my creative producing and directing experience to editing. working closely with producers and creators to understand their vision and ensure it shines through in the final product. From documentaries streaming on NBC Peacock to narrative and talk podcasts featured on iHeartRadio, I’ve demonstrated the ability to adapt to different formats and styles, always prioritizing the story. Whether it’s a 15-second social media ad or a feature-length documentary, I know how to create pacing, emotion, and impact through my edits.

My technical expertise spans video, audio, and photo editing, allowing me to craft cohesive narratives across multimedia platforms. Whether layering sound design to build atmosphere, perfecting transitions for visual flow, or ensuring each frame enhances the story, I approach every project with precision and creativity.

Some highlights of my editing work include:

  • Story-producing and editing Get’s It, a conversational NFL documentary on NBC Peacock, blending interviews and game footage into a seamless narrative.

  • Editing and mixing narrative and talk podcasts featured on iHeartRadio, where timing and tone are critical to engaging storytelling.

  • Crafting hundreds of social media ads for brands like Mayvenn Beauty, optimizing for platforms and generating significant viewer engagement and revenue.

Editing is where the magic happens, and I take pride in bringing stories to life, creating experiences that captivate and inspire audiences across mediums.

WORKS

Featured

Client

Projects

Client

Projects

Client

Projects

Client

Projects

Commercial

The Shop - Thursday Night Football Commercial Spot

What started as a BTS shoot was quickly elevated to a full 30 second spot on Amazons Thursday Night Football stream. With a week turn around i was asked to take my BTS footage and put together a video to showcase Uninterupteds new merchandise and apparel drops.

Creative Direction

Private Party For One

Handle all creative direction for Private Party For One. What started out as a creative concept just to showcase creative capabilities, it has now turned into an emerging brand that includes clothing, music, content, and more. This is a continous project that i oversee. All brand ideation, apparel design & sourcing, shopify store set up and management, photoshoots, videos, music, art direction, and more is created and managed by myself.

Editing

Get's It 2024

This project interviews NFL players during the 2023-2024 Season. Debut following the 2024 Superbowl on NBC Peacock streaming platform Project Fun Facts: This project was edited in 2 weeks due to a very short deadline around the time of the superbowl. Edited in Adobe Premiere, and also handled Sound design and Mixing.

Shoot and Edit

Paris Hilton - Bad B*tch Academy - BTS

Covered a 2 day music video shoot for Paris Hiltons new album with a star studded cast. Handled all footage for the BTS, and then edited multiple versions for Paris Hiltons 11:11 media company.

ABOUT Me

A creative Swiss Army knife with over 15 years of diverse experience in the industry, I thrive at the intersection of creativity, strategy and execution.

As a Visionary Creative Catalyst, I have a history of driving high-impact projects from concept to completion,infusing each with innovation and a unique aesthetic vision. I've had the privilege of working with elite clientele, navigating diverse roles, and delivering results that not only meet but exceed expectations.

My passion lies in creative direction, strategy, and production delivering end-to-end project execution. I've honed a knack for crafting captivating strategies, compelling pitches, and innovative concepts, always with an eye toward optimizing pricing for maximum ROI. Whether I'm directing a team or working on my own, I bring a dynamic, multi-faceted approach to every project.

In my career, I've learned that the key to success lies in understanding the client's vision, the audience's desires, and the project's potential – and bringing them all together in a way that is both beautiful and effective with a little style and flavor.

I bring this understanding, along with a team player attitude, and my diverse skill set, to every project I undertake.

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